Radio Knobs Back on Ford

Ford SYNC technology - copyright ford.com

Thumbs Down for Mobile-Phone-Based Technologies

Touch-screen? Yes, no problem. But not in my car!

Ford has been one of the first car companies to install mobile-phone-based technologies, like voice recognition and touch screens, in its cars.

The gadgets include SYNC with MyFord Touch. This system uses Bluetooth wireless technology to pass information between the car’s computer system and your phone. You can use voice commands to make and receive calls or listen to text messages. Whatever your phone can do, SYNC lets you control your phone by voice so you can keep your hands on the wheel and your eyes on the road.

It all sounds very good, doesn’t it? Ford buyers think so too. It is believed that 80% of Ford buyers this year picked a vehicle with the Sync or MyFord touch system. The features are one of the top reasons customers choose the vehicle, according to Ford.

Never the less, Ford’s ranking by J.D. Power & Associates dropped in 2011 and 2012 after MyFord Touch was launched.

System Had Its Flaws

It turned out that the system had its flaws. At times it would freeze, run slow or simply stop working correctly. Another thing that bothered customers was the inability to quickly change the channel or volume on the radio through familiar knobs.

Ford has listened and will now add back the old tuning and volume knobs for the radio as it redesigns existing models.

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